Student Project • Academic Usability Study

AIATSIS Website Analysis

Identifying Critical Usability Issues in a Government Website

Project Type: Student Usability Analysis
Role: UX Researcher & Analyst
Timeline: 10 weeks
Methods: Heuristic Evaluation, User Testing, Card Sorting

The Challenge

As part of my UX/UI studies, I conducted a comprehensive usability analysis of the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) website. The goal was to identify usability issues and propose design improvements that would better serve the site's diverse user base.

The Problem

Through heuristic evaluation and user testing, I discovered that the AIATSIS website suffered from significant navigation problems, poor information architecture, and cultural sensitivity issues that prevented users from easily accessing important cultural resources.

Key Problems Identified

  • Navigation menu repeated three times causing confusion
  • Excessive scrolling with wasted whitespace
  • Poor visual hierarchy and unclear site purpose
  • Cultural acknowledgement buried at bottom of page
  • Low accessibility scores and contrast issues
  • Users couldn't understand what AIATSIS was or its purpose
ux research card notes sorted

Research & Discovery

Proto-Persona Development

Meet Dr. David

Anthropologist • 45 years old • Research Focus: Indigenous Australian Culture

Goals
  • Access scholarly research and collections
  • Find reliable sources for academic work
  • Connect with other researchers
Frustrations
  • "I don't know what AIATSIS was or what it stood for"
  • "It needs to be more user friendly"
  • "Too many buttons to get to where you want to go"
proto persona image

Research Methods

Heuristic Evaluation

Systematic analysis using Nielsen's 10 Usability Heuristics

Result: 19 usability violations identified

User Testing

Task-based testing with 5 participants representing diverse user groups

Result: Navigation and comprehension issues confirmed

Card Sorting

Information architecture analysis to understand mental models

Result: New navigation structure proposed

Heuristic Evaluation Results

Complete heuristic evaluation showing 19 usability violations across Nielsen's 10 heuristics

Heuristic Analysis

Comprehensive evaluation using Nielsen's 10 Usability Heuristics, documenting severity ratings and recommendations for each violation.

View heuristic Analysis

Critical Findings

High Severity

Cultural Acknowledgement Placement

The acknowledgement to Country was hidden at the bottom of the page. For a cultural institution, this should be prominently displayed as a sign of respect and recognition.

High Severity

Navigation Redundancy

The same navigation menu appeared three times on a single page, creating confusion about which to use and why they were duplicated.

Medium Severity

Unclear Site Purpose

Users couldn't determine what AIATSIS was or what services it offered without extensive scrolling and exploration.

Design Solution

Information Architecture Redesign

Based on card sorting results and user feedback, I restructured the site navigation to create clear pathways to content:

New Site Structure

  • About — Clear mission and purpose
  • Collections — Direct access to cultural resources
  • Research — Academic resources and publications
  • Learn — Educational programs and resources
  • Connect — Community engagement and family history

Homepage Transformation

Current navigation site map for AIATSIS homepage

Before Redesign

Original homepage with repeated navigation, buried cultural acknowledgement, and unclear site purpose.

View Navigation Flow Before
Proposed new navigation site map for AIATSIS homepage

After Redesign

Redesigned homepage featuring prominent acknowledgement to Country, simplified navigation, and clear mission statement.

Key Design Improvements

1. Cultural Recognition

Moved acknowledgement to Country to a prominent position at the top of the homepage, reflecting its cultural importance.

2. Simplified Navigation

Eliminated redundant navigation menus and created a single, clear navigation system with logical groupings.

3. Visual Hierarchy

Introduced clear hero section explaining AIATSIS's mission and purpose immediately upon landing.

4. Cultural Design Elements

Incorporated Aboriginal art patterns and earth-tone color palette inspired by ochre, sand, and natural elements.

Design Process

1

Wireframes

Low-fidelity wireframes testing new information architecture and layout

2

User Feedback

Testing wireframes with participants to validate navigation improvements

3

High-Fidelity Mockups

Incorporating cultural design elements and brand guidelines

4

Interactive Prototype

Creating clickable prototype for final user validation

Visual Design Journey

Proposed new navigation site map for AIATSIS homepage

Moodboard

Cultural inspiration using ochre, sand tones, and Aboriginal art patterns.

View Full Moodboard
wireframe for AIATSIS homepage

Wireframes

Testing new navigation structure and content layout before adding visual design.

View Full Wireframes
Proposed new navigation site map for AIATSIS homepage

Final Design

Complete design incorporating cultural respect with modern usability.

View Full Prototype

Results & Learning Outcomes

19

Usability Issues Identified

5

User Tests Conducted

100%

Task Success Rate Improvement

Key Takeaways

Cultural Sensitivity in Design

Learned the importance of culturally appropriate design decisions, especially for institutions representing Indigenous communities. Design choices must reflect and honor the cultural values of the organization.

User-Centered Research Methods

Gained hands-on experience with heuristic evaluation, user testing, and card sorting. Understanding how different research methods complement each other was invaluable.

Information Architecture Principles

Discovered how crucial clear navigation and logical content organization are to user success. Even small structural changes can dramatically improve usability.

Personal Reflection

This project taught me that good UX design isn't just about aesthetics — it's about understanding users deeply and solving real problems. The most meaningful insight was recognizing how design decisions can honor cultural values while improving functionality. Moving the cultural acknowledgement from the footer to a prominent position wasn't just a usability fix; it was a statement of respect and recognition that aligned with AIATSIS's core mission.

Next Steps & Future Considerations

If I were to continue this project, I would:

  • Conduct accessibility testing with screen readers and assistive technologies
  • Test with members of Aboriginal and Torres Strait Islander communities for cultural appropriateness
  • Create responsive designs for mobile and tablet devices
  • Develop a design system to maintain consistency across all pages
  • Implement and test search functionality improvements